Instagram Guides And How They Work
Everything You Need to Know About Instagram Guides
Instagram launched a new Guides feature that gives users a way to curate content together in a single place. In this blog, we will tell you everything you need to know about Instagram Guides and how they work.
What are Instagram Guides?
Instagram describes Guides as “a way to more easily discover recommendations, tips, and other content from your favorite creators, public figures, organizations, and publishers on Instagram.” An Instagram Guide resembles a blog post, as it can include text, photos, galleries, and videos to illustrate the topic at hand.
Initially, Instagram enabled the Guides feature for a select number of health and wellness advocates to provide resources for people who were struggling due to the COVID-19 pandemic. Now, the Guides feature is available to all users.
Last month, Instagram expanded Guides to include other content types – including Products, Place, and Posts. For instance, it allows users to create travel guides, product recommendation guides, and other generic guides.
How do Instagram Guides work?
When viewing a Guide, you can see posts and videos that the creator has curated with their own tips, commentary, or advice. The posts in Guides can come from the creator or from other Instagram users. If you want to learn more about a specific post, just tap on the image or video to view the original Instagram post. You can also share a Guide to your story by tapping the share button.
Create an Instagram Guide
Now that you know what an Instagram Guide is, it’s time to create your first one! Making an Instagram Guide is super easy. Here’s what to do:
- Open the Instagram app and navigate to your profile.
- Tap the plus (+) icon in the top left corner and select “Guide” from the menu.
- From here, you can choose from 3 different Guide formats – Places, Products, or Posts:
- Places: Recommend places in your city and beyond.
- Products: Recommend your favorite products.
- Posts: Recommend posts you created or saved.
- Select the locations, products, or posts you want to curate and click “Next.”
- Add a Title, a guide description, and a blurb for each curated post in your Guide to explain why you like or recommend it.
Click “Next.” - Preview your Guide, and Tap “Share” to save your guide to your profile!
So, how do you find Guides on Instagram?
For now, the only way to find Guides on Instagram is to visit the profile of creators who are curating content on Instagram.
Once you’ve visited their profile, tap the Guide Icon – it looks like an open book. 📖
Under this tab, you’ll see all the Instagram Guides the creator posted.
Ultimately, this is just a temporary step. Instagram announced that Guides will be added to the Explore tab shortly.
Need help?
If you’re interested in trying Instagram Guides for your business, we can help. We specialize in social media and love helping clients explore new ways to reach their followers. Contact us today to see what we can do for you.
Recent Comments