7 Reasons Why You Need a Website for Your Small Business
Three are several reasons why you need a website for your small business. Even the smallest local business or company needs a website—from a simple one-page site for a business targeting a single, specific audience to a full website for a local boutique spa.
Why? Well, because a business website—preferably one that is attractive and professional—will bring your small business more customers and increase conversions.
Top 7 Reasons Why You Need a Small Business Website
Having a website makes you look professional and increases trust.
A business website is a badge of trust—it builds credibility and shows that you’re a reputable company.
Nowadays, brand trust is more important than ever, especially if your business is in the professional services industry that relies heavily on reputation and credibility, like a personal trainer or chiropractor. An immediate sense of trust and safety can help establish an emotional connection, encouraging a visitor to stay on your website and ultimately take action.
So, while it is important to have a Facebook page for your business, you would be able to command more authority and trust with a business website.
Your website can attract new customers through Google.
Google takes direct ranking signals for your website from your Google My Business (GMB) profile, especially for local businesses. So you need to ensure that you’ve claimed it, branded it and optimized it.
Search engine optimization (SEO) refers to everything you can do to make your website more visible on search engines like Google. The majority of web traffic comes from people clicking on the first few unpaid search results that come up in a search, so taking the time to improve your SEO is worthwhile.
And, you can integrate your website with Google Maps so people can find you more easily.
You can showcase your products and services on your website.
A website is an essential tool for marketing that helps businesses showcase their services and products efficiently. So, it is crucial to make it user-friendly, informative and attractive.
Showcasing your available products and services could be the difference between a potential customer visiting you or going elsewhere.
You can display your best reviews and testimonials prominently on your website.
To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services but also highlights positive customer reviews.
Check out this website we did for one of our clients, an amazing criminal defense and DUI attorney in Savannah, GA—peep the client testimonials at the bottom of the homepage.
A website can encourage customers to contact you.
It’s important to ensure that potential clients or customers can easily locate your contact information on your website. Additionally, adding a Contact page to your website is a great way for visitors to reach out to you quickly in the method of their choice.
Don’t forget to put your social links in the website header or footer, where they can be easily found.
Your website establishes your place in your industry.
If your competitors are online and you’re not, those competitors get the first interactions with potential customers and clients. You want to establish your place in your industry as an industry expert, and you can do that through your website.
A website ensures your success over the long-term.
These days, an online presence is vital for any business, even for brick-and-mortar stores that don’t conduct e-commerce.
As of January 2021, there were 4.66 billion active internet users worldwide—59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices (Statista.com). Without a website, your business is invisible to these people.
Your brand’s success starts with your website; it’s your HUB for all your social platforms. So, make sure you have a stellar professional website for your small business that you’re proud to showcase.
The Bottom Line
If you have a small business, you should have a website to avoid losing business to competitors that already have one.
Contact us today to design a website for you that will convert prospects into clients or customers or clients for your business!
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