Social Media Seasonal Content Marketing
Why Holiday Social Media Posts are Crucial to Marketing
Seasonal content marketing produces relevant content around the current season and finds ways to capitalize on it. It’s a perfect way to reach your target audience by promoting a specific product or service your business offers that interests your followers during a particular holiday or season.
In this article, we tell you how best to incorporate holiday posts in your social media marketing campaign.
Need help with your holiday social media content marketing? Connect with us!
How do I incorporate holiday posts in my social media marketing campaign?
Seasonality-based content marketing supports just about any strategy. What’s more, it’s relatively easy to create―and it’s sharable, which increases engagement and, ultimately, can increase page likes.
Use relevant hashtags and implement them into your content strategy and calendar
See what holiday or seasonal hashtags are currently trending and determine which ones best relate to your business. Craft social media posts with the relevant hashtags a few times a week to increase the reach of your messages.
You could also make a unique hashtag for your business that’s relevant each year the holiday season approaches. For instance, you could use your brand name followed by a special offer―#BrandnameHolidaySpecialOffer―to showcase your products and services. Some other relevant hashtags for 2021 include #BrandNameGiveThanks, #BrandNameGrateful, #BrandNameInstaHoliday, #BrandNameHolidaySavings.
Share social media posts relevant to the season
Share tips and tricks relevant to the season. If your followers find your content valuable, they will be more likely to engage with it and share it with their network.
Let your customers and clients know what you and your team are grateful for this year. Emotional connection is one of the most powerful ways to build trust and engage your audience, especially during the holidays.
If your company is giving back this time of year by doing a toy drive or helping at a local food bank, share that with your followers or write a blog post about why you believe in giving back to the community.
Write a blog post that correlates with the season and your business
Look for opportunities to use seasonal topics and traditions to engage your audience in a timely and relevant way. This can humanize your business and help customers and clients connect with you in a whole new way.
Always keeping up with the trends will allow customers and clients to see you as an industry expert and a credible source that cares about delivering the freshest content to viewers. This will encourage followers to engage and seek out information from your business.
Create a social contest revolving around the holiday or season
Giveaways are a great way to create exposure and promote your product, service, or brand. A contest that matches the season is a strategic way to capitalize on a trending topic. Make a contest that requires users to enter an email address to help build your email list so you can update subscribers on future contests, promotions, announcements, etc.
Email marketing has a steady track record in terms of delivering ROI. Behind social media, email marketing is the second most used channel and delivers the highest ROI.
Need help planning your social media seasonal content marketing?
Holidays can be the best time of the year to reach your customers and clients. What’s more, planning and executing a content marketing strategy during the holidays is a great way to promote your business to your target audience.
If you need help with your seasonal content marketing, give us a call!
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