Create and Discover Short Videos on Instagram

Reels invites you to create fun videos to share on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

In this blog, you’ll learn how to create a reel on Instagram, and discover how to use Instagram Reels for your business.

How to Create an Instagram Reel

1. Download the latest version of the Instagram app on iOS or Android, and open the app.
2. Swipe right to open the Instagram camera, or tap the camera icon in the top left corner.
3. At the bottom of the screen, tap Reels.
4. Tap the record button to film your Reel (the clip must last between 3 and 15 seconds). 
5. On the left of the screen, you can explore Reel’s suite of editing tools, including adding audio, text or other effects. Augmented reality effects are an option, too. 
6. Post your Reel to your Instagram page or story, or save the Reel to your drafts and keep working on it later. 
7. If a Reel is saved in your drafts, you can find it in the Reels tab on your profile. You can also post your Reel to the Explore page, so any Instagram user can see it. Other Instagram users can like, comment on, or save your Reel.

Add Saved Videos to Instagram Reels

If you have a video on your phone that you want to turn into a Reel, here’s how to do it: 

1. Open the Instagram app. 
2. Swipe right to open the Instagram camera.
3. Choose Reels at the bottom of the screen.
4. Swipe up to pull down your camera roll.
5. Select the video you want and use the trim option, if needed.
6. Edit your video by adding audio, text, or other effects.
7. Publish the video on your Instagram feed or story, or save it as a draft.

 

How to Use Instagram Reels to Grow Your Business

Now, you’re probably wondering how Instagram Reels can be used to grow your business or brand.

Instagram has already proven to be an excellent sales and marketing tool for businesses. Reels can be used to show off your latest products or offer up some quick tips. Followers like to see what your business is up to behind-the-scenes, so show them! You can do a meet-the-team or “typical day” video. Show your brand in action.

How-to videos are always a hit. Gear them towards your target audience and market and wa-lah! You just promoted your brand in a matter of seconds.

Try a client feature or showcase a client review. This is a great way to turn the spotlight to your audience and make it about them. You can even give a shoutout to another business. Maybe they’ll return the favor.

Don’t be afraid to show your personality. What do we always say? People do business with people. So, get real with your audience.

People and businesses can also use their own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and, if you have a public account, people can create reels with your audio by selecting Use Audio from your reel. 

For example, if you record a reel with a voiceover product tutorial, others can tap Use Audio from your reel, and use your audio to make their own versions of the video.

*Keep in mind, if your account is private, only your followers will be able to view your reels.*

Reel Talk!

For more help with Instagram Reels or advice on how to grow your brand, contact us. We’d love to chat with you!