LinkedIn is an amazing networking tool. It presents many opportunities and benefits to business professionals, like helping to build awareness of your brand.  

Your brand is the essence of your business. In this blog, we are going to show you how to use LinkedIn like a boss! So, get ready to make the most out of your LinkedIn profile and start building your brand.

How to Be a Boss on LinkedIn

LinkedIn is said to be “the world’s largest professional network with nearly 740 million members in more than 200 countries and territories worldwide.” So, it’s time to get serious about using LinkedIn to grow your brand.

#1 Complete Your LinkedIn Profile

Your profile can be a powerful part of your brand. Social media profiles, like LinkedIn, almost always show up on the first page of search engine results for a business’s (or individual’s) name. Therefore, it’s important to put in the effort to complete and optimize your LinkedIn Page. 

Here are some key points to make your profile stand out:

• Add a Professional Profile Picture. People are more likely to view and interact with profiles that have a professional headshot as a profile picture. You’ll also want to add a background image (often called a “banner”) that reflects your personality and your profession.
• Use Keywords. Keywords are the words and phrases users and industry leaders search for online. Use keywords in your headline, summary, and experience for an added advantage, especially for networking. To determine which keywords should be featured on your LinkedIn Page, think about your key offerings. Your industry, location, and specialties are all important keywords to make prevalent throughout your LinkedIn Page. 
• Write a Strong ‘About’ Section. Your LinkedIn profile is like your resume, so make sure you have a strong headline conveying what you do and who you serve. Include your previous work history, education details, and at least four skills or areas of expertise. Be sure to include your website URL on your LinkedIn Page to drive traffic to your site.

#2 Start Connecting and Engaging

After your profile is complete, you need to start connecting and engaging with other users. The more connected you are, the more likely you are to appear in search results and the higher you are to appear in search rankings.

LinkedIn displays the number of connections you have on your profile, with a cap of 500. Having 500+ connections on LinkedIn gives you a greater chance of users being directed to your blog or website (this is why it is important to include your website URL on your LinkedIn Page). 

If you have a Premium account, you can also use InMail. InMail allows you to send private messages to (most) LinkedIn members without any prior introduction or additional contact information.

#3 Join LinkedIn Groups – And Stay Active

Participating in LinkedIn groups that are relevant to your industry can be a valuable source of information, ideas, and support. Communicating regularly with other group members is a great way to develop your professional network. 

To find relevant LinkedIn groups, you can use the search bar at the top of your profile page or find new groups via the ones you’ve already joined. 

#4 Share Quality Content

Post high-quality content regularly! Why? Because consistent fresh content gets indexed and helps the search engine recognize your LinkedIn Page as “active” and as a valuable source of information.

We want to emphasize that LinkedIn is for business professionals, so make sure that your content is useful, informative, and relevant to your profession and professional connections.

Let Us Help You Stand Out

LinkedIn should be a part of your business’s social media marketing strategy if it’s not already. If you need help building or optimizing your LinkedIn profile, we’d love to chat! 

At Social Creative, we help businesses creatively use social media to help build their brand. We don’t believe in inconsistently posting ordinary content. That won’t work. We strategically develop a social media plan for your business. Let’s get social!