To compete with Instagram and TikTok, YouTube has created a new parent platform called YouTube Shorts.

We’ve discussed how Instagram Reels and TikTok For Business may help grow your brand, and YouTube Shorts may be no exception. Using YouTube Shorts for your business has many benefits, especially for promoting your brand.

What are Youtube Shorts?

Youtube Shorts is Youtube’s platform to watch, discover and create short content using nothing but your phone–and a simple hashtag (#Shorts). The video needs to be under 60 seconds and vertically oriented.

How to Access Youtube Shorts

To access Shorts, tap ‘Shorts’ at the bottom of the YouTube app. You can like 👍 or dislike 👎, comment, or share a video while it’s playing. Swipe up to scroll through popular Shorts. 

You have the option to Subscribe to a channel directly from the Short (at the bottom). If your business has a YouTube channel, this is a great way to help it grow.

Don’t forget to include #Shorts in your short video’s title or description to make sure that your short-form video is discoverable under the Shorts section of the platform.

So, why YouTube Shorts for business?

• It’s a great way to reach new subscribers and increase your brand awareness
• Marketing is easy–you can share anything you want and promote it
• You can reach your target audience
• You can make money without being part of the YouTube Partner Program (YPP)!

Start learning now how to use YouTube Shorts to promote your business or brand. To find success, you’ll need to publish consistently, so you’ll need a content strategy. At the very least, you’ll get exposure and, hopefully, subscribers to your channel.

Need Help with YourTube Shorts for Business?

If you need help with any of your content creation and marketing needs, get in touch with us to get started!