10 Social Media Content Ideas For Your Small Business

by | May 21, 2021 | Facebook, Instagram, Strategy

social media content ideas

As a small business owner, posting daily on multiple social media platforms can be overwhelming.

Coming up with social media content may not be at the top of your list.

If you’re having trouble coming up with good social media content ideas, or if the content you are sharing isn’t reaching your target audience, don’t worry – you’re not alone. Here are 10 social media content ideas for your small business to help jumpstart your online presence.

  1. Articles and blog posts.

If you have a company blog, share the articles to your social media feeds with direct links. You can even repurpose old blog posts and apply them to different platforms.

  1. Photos of people in your company.

Photos are a great way to show company culture. Plus, visuals help customers relate in a way that text simply just can’t. Sharing behind-the-scenes content is a fantastic way to build your brand via social media. 

  1. Contests and giveaways.

Running contests on social media is ideal for raising brand awareness and attracting potential customers. These do require a prize (which usually isn’t free). But, if you’ve got enough time to promote them, these types of posts can do very well—especially if you’ve got a reasonably large audience. 

  1. Polls and surveys.

Polls and surveys are very popular. Why? People love to be asked their opinion! Plus, asking your followers questions is an easy way to get more users interacting with your pages. And many social media platforms make it easy to do now. We suggest trying to incorporate one poll a week into your feeds.

Think about how you can make these polls and surveys fun. Ask your followers to vote on an upcoming product feature, for example. Make the input feel meaningful.

  1. Videos/Reels.

Social media loves videos. You don’t need to post lengthy videos; short clips are highly effective. 

Instagram recently created Reels, which allow you to create 15-second multi-clip videos with audio, effects, and new creative tools. Check out our Guide to Instagram Reels to learn how to create a reel on Instagram, and discover how to use Instagram Reels for your business. 

  1. Customer feedback.

One of the best social media features is interaction with customers.  We are in a customer-centric economy, where customer opinion is held at the highest standard of value. When a customer says something nice about your business, showcase it!

  1. Product announcement.

In today’s world, social media has become a source of influence on consumers and their buying behavior. If you have a new product on the horizon, announce it on various social media platforms to reach potential customers. 

  1. Product tutorial.

Tutorials often end up selling more stuff than straight promotions. Read that again.

  1. Tips and tricks.

Be useful. Then be even more useful. Entire companies have been built on this premise.

  1. Announce an event or award.

If you do any charity work, definitely mention it on social media. Include a photo, too. If you go to an event, take a photo and post it. Win an award? That’s definitely worth a post!

Unlock Your Creativity

Having a hard time creatively using social media to build your brand? We got you. At Social Creative, we help you stand out on social media and take your brand to the next level. Social media is our specialty; however, we are experienced in website design, Google My Business management, blog writing, graphic design, and launching new brands. Social media is just one part of the plan. We put it all together! Connect with us.