Why Real Estate Agents Need Social Media Now More Than Ever Before
The pandemic ignited a home-buying frenzy which, in turn, led to a record-breaking number of real estate agents in the U.S. As such, social media has become a critical part of real estate marketing. With so many agents to choose from, it’s important to stand out—and the easiest way to do that is by having a solid online presence.
Social media helps real estate professionals take their business to the next level. Here are 5 reasons real estate agents need social media in this day and age.
Real estate agents need social media to build a professional digital footprint, reach a broader audience, create strong and meaningful relationships with clients, paint a picture, and drive more leads. Let’s break this down:
Build a professional digital footprint
Building a strong digital presence is becoming more and more important in the real estate industry. You can do so by creating a captivating website, using the right social media strategy, creating top-notch content, along with using paid ads.
Reach a broader audience
Social media can help real estate agents reach a broader audience in the right area and at the right time. In fact, according to the National Association of REALTORS® (NARS), “Real estate social media marketing is more important than ever. Agents who thrive on social media get more leads, close more deals, and make more money.” Facebook is the most popular platform in real estate, followed by LinkedIn and Instagram.
Create strong and meaningful relationships with clients
Effective networking is essential in the real estate business. Strong and meaningful relationships can lead to referrals from previous and existing clients and increase brand awareness and publicity. You must communicate effectively with clients by balancing your professional and personal relationships while promoting your brand’s identity in the process.
Paint a picture
Social media has transformed how real estate agents and agencies connect with potential buyers and clients. Because of the visual nature of house shopping, it’s easier than ever for people to go online and find examples of their dream homes. Do more than talk about the price and features of a home. Use storytelling in your social media campaigns to help drive greater engagement and build trust with your audience. This will help potential buyers picture what it would be like to actually live in that home. And, last but certainly not least …
Drive more leads
Lead generation is one of the most important ingredients successful businesses thrive on. To grow your business and revenue, you will need to get your leads right. Leads eventually become customers and clients. This is why the importance of digital marketing strategy in lead generation cannot be overemphasized. Agents who dominate search engine optimization (SEO) and drive consistent traffic and leads to their website are often the most successful. To efficiently grow your business, you need a consistent strategy for keyword research, search engine optimization, social media marketing, content marketing, and other marketing strategies.
We have spoken with numerous real estate agents in the past year and discovered that they all have the following hurdles in common:
-They know they need social media; however, they are not confident in their online marketing abilities. -They don’t have the time to commit to marketing themselves consistently online. -Many of them don’t have a professional website to establish name recognition for brand awareness. That’s where we come in!
Kickstart Your Real Estate Marketing
Social media marketing has become essential for real estate agents. If you don’t know where to start, let us help. Check out these websites we built for two real estate professionals.
Also, our client, Caroline Beck, is doing an amazing job on social media. She is really using it to her benefit and she is getting noticed. Follow her for some great ideas.
Of course, not every real estate agent has the resources or social media knowledge to rock it. If that is you, give us a call!
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