5 Reasons Connection, not Perfection, is the Key to Success on Social Media

by | Oct 14, 2020 | Facebook, Instagram, Strategy

5 Reasons Connection, not Perfection, is the Key to Success on Social Media

Connection Builds Customer Relationships and Your Brand

Using social media to build customer relationships creates vast opportunities, including building brand loyalty and increasing your bottom line. Connecting with your audience is one of the keys to success when using social media. When consumers feel connected to brands, they are more likely to invest in that company.

How Connection Leads to Success on Social Media

Just like progress, not perfection, is the key to living your best life, connection is the key to success on social media. Here are five reasons why you should strive for connection instead of perfection to find your social media success:

  1. CONNECTION ESTABLISHES A RELATIONSHIP.

Social media provides a platform for connection, and connection establishes a relationship. 

Tell your story, be real, get people to connect with you. Once they feel they know, like, and trust you, they’re more inclined to follow you and believe in your brand. Followers who believe in your brand = SUCCESS! 

  1. PEOPLE DO BUSINESS WITH PEOPLE.

Connection is made when people buy into what you do and why you do it.

Ask yourself this: How are you improving people’s LIVES through your business?

As a business, it’s important to really speak to our clients’ hearts – their hopes, fears, and dreams. It’s also important to be honest and really lay out on the table why you do what you do. By doing that, you allow your audience to relate and create the connection point you need to get them on board with your business and your brand.

  1. TAKE YOUR BUSINESS TO THE NEXT LEVEL.

You must be actively engaged and socialize with others to grow your audience. Connection is key! If your followers comment on your posts, start a conversation in the thread. Reach out on their posts as well to share your thoughts and start building that initial relationship.

Write helpful blog posts and share them on social media. This directs your followers to your website, where they can find your contact information and newsletter sign up form.

Encourage your followers to sign up to your email newsletter or join your private Facebook group. You can offer an incentive for doing so!

  1. BUILD A LOYAL TRIBE.

Social media is flooded with new businesses every single day who are all trying to find their audience and be heard. Don’t let yourself get sucked into the comparison game. Instead, celebrate the success of others and embrace your uniqueness.

  1. EXPAND YOUR NETWORK AND INFLUENCE.

When you build your tribe, you’re essentially expanding your network. Not only can you create brand ambassadors, you are creating influencers who will help sell your products or services. 

Let Your Inner Perfectionist Go 

Business is not solely about spreading information about what you’re selling exclusively. You should seek to share a little of yourself with your audience every day because, after all, we’re all human. And humans crave connection, not perfection.