Benefits of Social Media Campaigns: Organic vs. Paid 

A social media campaign is an online marketing campaign in which businesses leverage social media to increase brand awareness and build client loyalty. There are several benefits of social media campaigns. 

In this blog, we will break down the difference between organic vs. paid social media and the key benefits of social media campaigns.

73% of small businesses use social media channels to promote their companies. Platforms such as Facebook, Instagram, Twitter, and LinkedIn draw a combined over 2 billion active users monthly (Small Business Trends, 2021). 

Now, let’s take a look at Organic vs. Paid Social:

Understanding the benefits of organic vs. paid social media marketing can leverage your social media strategy. Why? Because if you understand the benefits of each social media campaign, you can use them together to create a stellar social media strategy plan!

Organic Social Media

Organic social media is any social activity without a paid promotion. 

Organic social posts show up on the feeds of people that already follow you. Your posts will be shown to more people as your audience shares and engages with your posts.

Paid Social Media

Anything on social media that’s influenced by advertising dollars is paid social. Simply put, paid social media = advertising.

Paid social ads are the best way for brands to target new audiences on social media and convert them to customers. They enable brands to bypass algorithms and connect with audiences that are otherwise unlikely to discover them.

Businesses and organizations use paid posts as an inexpensive way to promote their brand and distribute content.

Paid and Organic Social Media Campaigns: Better Together

Paid and organic social strategies work best together. Combined, the benefits of these social campaigns are endless.

A key benefit of using organic and paid social media campaigns together is engaging with and nurturing your followers while simultaneously extending your brand’s reach to a broader audience.

Make your marketing dollars go even further …

Use organic social and other marketing efforts to determine which content is most popular with your audience before promoting it. 

Don’t waste time experimenting with your paid social campaigns. Instead, experiment with organic social, email campaigns, and other no- or low-cost methods, and use the most successful ones for paid social ads and promotions.

For both paid and organic social posts, make sure that you keep track of analytics to determine the most effective days and times to post.

We Can Help!

As the holidays approach, if you consider putting together a social media campaign, but don’t know where to start, connect with us. We have years of experience in both paid and organic social media campaigns. We help you connect with your target audience and create content that will help grow your online presence.