Liking. Sharing. Posting. Responding to comments. Engaging with followers. Creating quality content. Yikes is a word that you might say when you think of social media and using it for your business. It’s a lot, and we get it. However, social media can help grow your business.
We say this because it’s true. We work with clients daily who are seeing amazing results by having an active social media presence. We can’t stress enough how important it is to use social media as a benefit. So, consider why you need it when you start thinking about it being too much to handle.
Social Media Benefits to Your Business
Increased visibility: Social media platforms offer a large audience that can help your business reach more potential customers. You can increase your brand’s visibility and attract more leads by posting regular updates, sharing relevant content, and engaging with your followers.
Targeted advertising: Social media platforms allow businesses to target their advertising to specific demographics, interests, and behaviors. This makes it easier for companies to reach their ideal customers and increase their conversion rates.
Improved customer engagement: Social media provides businesses with a platform to engage with customers and build relationships. Companies can improve customer satisfaction and build customer loyalty by responding to comments, messages, and reviews.
Brand building: Social media allows businesses to showcase their brand values, personality, and culture. By creating a solid brand identity, businesses can differentiate themselves from their competitors and stand out in the market.
Cost-effective marketing: Social media platforms offer affordable advertising options to help businesses reach a large audience without breaking the bank. This makes it easier for small businesses to compete with larger businesses and grow their customer base.
Social Media Considerations
No matter where you are in your social media journey, there are some things you should keep in mind when using social media.
Audience: It is essential to know your target audience and their social media habits to create content that resonates with them.
Platform: Each social media platform has its unique features and audience. Therefore, selecting the right platform that aligns with the business’s goals and target audience is essential.
Content: The content posted on social media should align with the business’s brand and values. It should also be engaging, informative, and relevant to the audience.
Consistency: Posting regularly and consistently on social media helps to build a loyal following and keep the audience engaged.
Interaction: Social media is a two-way communication platform. Therefore, businesses should engage with their audience, respond to comments and messages, and promptly address any concerns or issues.
Metrics: Measuring the success of social media efforts is crucial. Therefore, businesses should track metrics such as engagement, reach, and conversion rates to evaluate their performance and make data-driven decisions.
Need Help with Social Media for Your Business?
Your business should start using social media as soon as possible. Social media platforms allow companies to connect with their customers, build brand awareness, and drive sales. With over 4.9 billion people using social media worldwide, it’s essential for businesses to have a presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Social media allows businesses to engage with customers, respond to queries, and build relationships. Additionally, social media provides businesses with an affordable way to advertise their products or services to a large audience.
If you’re overwhelmed, don’t know where to start, or don’t have the time to manage your accounts, contact us. Our team of experienced social media experts can take your business to the next level!
As the new year approaches, we wanted to give you some of our favorite social media content ideas that you can try in 2023.
We know how much time social media can take up. Especially in today’s world, you must constantly develop new ideas and content to keep your audience engaged and entertained. We’ve compiled a list of our favorite ideas you should try when planning your 2023 social media content. A lot of these ideas can work on every platform as well.
Recurring Daily, Weekly, or Monthly Content
If you haven’t already started doing content like this, we highly suggest it. It’s easy to knock out tons of content in one sitting when you’re planning for the new year. A great way to make an impression on your audience is to name the series you’re planning. Tip Tuesday, Testimonial Thursday, Fact Friday, and Motivation Monday are great weekly ideas you can use for your company.
These recurring ideas can be something other than ideas involving your company. For example, you can do monthly videos of something fun and creative with your team!
Share Your Reviews
Whether your company provides a product or a service, sharing reviews is a great way to connect with your audience. Sharing your client or customer reviews on social media shows your followers that you read and care about what they say. Another great way to connect with your audience is to respond to their reviews! Whether they’re positive or negative, responding and connecting to your customers shows others how much you care.
Repurpose Your Content
This is a great way to save time when trying to create content. First, review your content over the years and pick the best top-performing posts to share. Then, we recommend spreading out the repurposed content in case some followers remember specific posts. Although it’s good to be repetitive, sometimes it can be seen as annoying and spamming to your audience.
Go Behind The Scenes
Going behind the scenes can mean many things, so we’ll give you some ideas! If your company provides a service, taking a video or pictures of the process is a great way to show your customers what happens behind the scenes. Maybe there isn’t a way to show your customers what happens on the other side of the door, or perhaps it just isn’t entertaining, but you can still show personable things. For example, you could have a company dinner or lunch and have some tasty food for everyone, take a picture and post it! You’d be surprised at how people on social media like seeing relatable posts.
Highlight Your Employees, New Hires, or Promotions
Going along the lines of being personable in our last tip, this suggestion is another excellent way to show personable or relatable content. Not only does it show that your company appreciates its employees, but it’s a great way for your audience to see who works there!
Ask A Question To Your Audience
Engaging with your audience is a great content idea for the new year. Showing your audience your reviews and asking questions shows that you care about them! These questions don’t always have to be related to your company or business. It could be #NationalDogDay, and you can ask your audience what their favorite breed is, or it’s Thanksgiving, and you can ask everyone what their favorite food is. Asking your audience for feedback about your product or service is a great way to level up your engagement, and again, it shows you care about them.
Post Memes or Gifs
What more can we say? Humor is a great way to connect with your audience and increase your engagement rate. Sometimes people will reshare your post if it’s funny enough, which will help with your brand awareness. We do want to warn you about posting too many, though. This can sometimes look a little unprofessional, so post sporadically and make sure it’s all good-hearted humor!
Are You Looking For Your Brand’s Best Social Media Strategy For The New Year?
If you need help with your social media strategy for your brand, you’ve come to the right place! Social media is our jam. And we would love to be a part of your team and help your brand stand out. So get in touch with us!
Why? Well, because a business website—preferably one that is attractive and professional—will bring your small business more customers and increase conversions.
Top 7 Reasons Why You Need a Small Business Website
Having a website makes you look professional and increases trust.
A business website is a badge of trust—it builds credibility and shows that you’re a reputable company.
Nowadays, brand trust is more important than ever, especially if your business is in the professional services industry that relies heavily on reputation and credibility, like a personal trainer or chiropractor. An immediate sense of trust and safety can help establish an emotional connection, encouraging a visitor to stay on your website and ultimately take action.
So, while it is important to have a Facebook page for your business, you would be able to command more authority and trust with a business website.
Your website can attract new customers through Google.
Google takes direct ranking signals for your website from your Google My Business (GMB) profile, especially for local businesses. So you need to ensure that you’ve claimed it, branded it and optimized it.
Search engine optimization (SEO) refers to everything you can do to make your website more visible on search engines like Google. The majority of web traffic comes from people clicking on the first few unpaid search results that come up in a search, so taking the time to improve your SEO is worthwhile.
And, you can integrate your website with Google Maps so people can find you more easily.
You can showcase your products and services on your website.
A website is an essential tool for marketing that helps businesses showcase their services and products efficiently. So, it is crucial to make it user-friendly, informative and attractive.
Showcasing your available products and services could be the difference between a potential customer visiting you or going elsewhere.
You can display your best reviews and testimonials prominently on your website.
To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services but also highlights positive customer reviews.
Check out this website we did for one of our clients, an amazing criminal defense and DUI attorney in Savannah, GA—peep the client testimonials at the bottom of the homepage.
A website can encourage customers to contact you.
It’s important to ensure that potential clients or customers can easily locate your contact information on your website. Additionally, adding a Contact page to your website is a great way for visitors to reach out to you quickly in the method of their choice.
Don’t forget to put your social links in the website header or footer, where they can be easily found.
Your website establishes your place in your industry.
If your competitors are online and you’re not, those competitors get the first interactions with potential customers and clients. You want to establish your place in your industry as an industry expert, and you can do that through your website.
A website ensures your success over the long-term.
These days, an online presence is vital for any business, even for brick-and-mortar stores that don’t conduct e-commerce.
As of January 2021, there were 4.66 billion active internet users worldwide—59.5 percent of the global population. Of this total, 92.6 percent (4.32 billion) accessed the internet via mobile devices (Statista.com). Without a website, your business is invisible to these people.
Your brand’s success starts with your website; it’s your HUB for all your social platforms. So, make sure you have a stellar professional website for your small business that you’re proud to showcase.
The Bottom Line
If you have a small business, you should have a website to avoid losing business to competitors that already have one.
Contact us today to design a website for you that will convert prospects into clients or customers or clients for your business!
Why Real Estate Agents Need Social Media Now More Than Ever Before
The pandemic ignited a home-buying frenzy which, in turn, led to a record-breaking number of real estate agents in the U.S. As such, social media has become a critical part of real estate marketing. With so many agents to choose from, it’s important to stand out—and the easiest way to do that is by having a solid online presence.
Social media helps real estate professionals take their business to the next level. Here are 5 reasons real estate agents need social media in this day and age.
Real estate agents need social media to build a professional digital footprint, reach a broader audience, create strong and meaningful relationships with clients, paint a picture, and drive more leads. Let’s break this down:
Build a professional digital footprint
Building a strong digital presence is becoming more and more important in the real estate industry. You can do so by creating a captivating website, using the right social media strategy, creating top-notch content, along with using paid ads.
Reach a broader audience
Social media can help real estate agents reach a broader audience in the right area and at the right time. In fact, according to the National Association of REALTORS® (NARS), “Real estate social media marketing is more important than ever. Agents who thrive on social media get more leads, close more deals, and make more money.” Facebook is the most popular platform in real estate, followed by LinkedIn and Instagram.
Create strong and meaningful relationships with clients
Effective networking is essential in the real estate business. Strong and meaningful relationships can lead to referrals from previous and existing clients and increase brand awareness and publicity. You must communicate effectively with clients by balancing your professional and personal relationships while promoting your brand’s identity in the process.
Paint a picture
Social media has transformed how real estate agents and agencies connect with potential buyers and clients. Because of the visual nature of house shopping, it’s easier than ever for people to go online and find examples of their dream homes. Do more than talk about the price and features of a home. Use storytelling in your social media campaigns to help drive greater engagement and build trust with your audience. This will help potential buyers picture what it would be like to actually live in that home.And, last but certainly not least …
Drive more leads
Lead generation is one of the most important ingredients successful businesses thrive on. To grow your business and revenue, you will need to get your leads right. Leads eventually become customers and clients. This is why the importance of digital marketing strategy in lead generation cannot be overemphasized. Agents who dominate search engine optimization (SEO) and drive consistent traffic and leads to their website are often the most successful. To efficiently grow your business, you need a consistent strategy for keyword research, search engine optimization, social media marketing, content marketing, and other marketing strategies.
We have spoken with numerous real estate agents in the past year and discovered that they all have the following hurdles in common:
-They know they need social media; however, they are not confident in their online marketing abilities. -They don’t have the time to commit to marketing themselves consistently online.-Many of them don’t have a professional website to establish name recognition for brand awareness.That’s where we come in!
Kickstart Your Real Estate Marketing
Social media marketing has become essential for real estate agents. If you don’t know where to start, let us help.Check out these websites we built for two real estate professionals.
Also, our client, Caroline Beck, is doing an amazing job on social media. She is really using it to her benefit and she is getting noticed. Follow her for some great ideas.
Why Loomly is Our Favorite Social Media Scheduling Tool
Loomly prides itself on being “not your average social media management software.” And we agree. In fact, it is our favorite social media publishing program, and for several reasons.
What is Loomly?
Loomly is a calendar-based content creation scheduling tool for small to mid-sized businesses.
With Loomly, you can manage all your social media content—organic posts & ads—from one platform. Plus, you get notified every time someone in your team updates or comments on a piece of content, with email, push, Slack, and Microsoft Teams notifications.
List View & Calendar View
All Calendars
Post Overview
Notifications (email, push, Slack, Microsoft Teams)
Here’s What Our Founder Had to Say About Loomly
Our founder and CEO did a video review of Loomly on Capterra, and here’s what she had to say.
>User-friendly. For starters, we find Loomly to be very user-friendly. Not only from the contributor and editor standpoint but also from the client’s standpoint.
>Streamline teamwork. One of the primary reasons we use Loomly is because it is easy for our team to create and publish content, and you have a really beautiful snapshot of what your content will look like on all of your social platforms.
>Client interface. Our clients easily learn how to use the program with a quick onboarding session—and then they’re off and running!
>Pricing. Loomly is very affordable for small businesses, and we like the features for the price.
>Customer support. Loomly’s customer support team has been nothing short of amazing.
Interested in Using Loomly?
Loomly is by far one of the easiest social media publishing programs, which is why it is our favorite. It was so simple to integrate into our company and our business, and our team members and clients love it. The onboarding process is very straightforward. For the price and for what you get, we highly recommend Loomly. Of course, if you find you need some help managing your social media, we have you covered! Just get in touch with us.
New Year, New Social Media Strategy for Your Brand
The Covid-19 pandemic redefined marketing. The past couple of years forced businesses to find new ways to reach their target audience digitally – and the new year is no exception.
Do you have your new social media strategy mapped out for your brand for the new year? We can help!
Go Where the People Are
Brands must keep up with the latest trends to survive ongoing digital marketing challenges. It’s no surprise that digital marketers use social media to increase their business exposure and help grow their brand, as roughly 3.96 billion people are active social media users.
Social media enables companies to connect with their customers, improve brand awareness, influence consumers, receive feedback, help improve products and services, and increase sales.
According to Deloitte, companies that “are the fastest and more flexible in adapting to the new reality will have a huge advantage in the market and will become industry leaders the others will have to follow.”
New Social Media Strategy for Your Brand
The best way to start creating a new year of posts is by planning your content ahead of time. Not only will this save you time, but it will also be the perfect time to reflect and evaluate your 2021 content performance.
Brands must carefully cultivate social media campaigns going into the new year to keep customers and clients informed and engaged with their content.
Here are 3 ways you can revamp your content strategy this coming year:
Review your performance from the previous year. This will help guide your social media strategy and content ideas going into the new year.
Channel your target audience’s mindset at the start of the new year. Consider what obstacles your audience may face this upcoming year and how you can help solve them. Devise a content plan that aligns with your brand– Q&As, behind-the-scenes posts, tips and tricks you have to offer, maybe even a contest or giveaway, to name a few. Creating posts with your audience in mind will make for valuable content that truly resonates and leads to engagement.
Broaden your horizons! Each social platform is continuously developing new ways to display content (e.g., Instagram Reels, YouTube Shorts, and, most recently, Instagram Carousels). Don’t get left behind.
Social Media Advertising for the New Year
Social media advertising is one of the most influential and cost-effective digital advertising methods. With so many active users on social media, you can reach a bigger audience.
People on social media typically pay attention to the content in their feed, making it easy for social advertising to catch users’ attention.
What’s more, social media advertising allows you to target or retarget specific segments with more accurate user information like their interests, geographics, and connections. Thanks to the effective targeting setting, it increases brand recognition and drives higher conversion rates.
Looking for the best social media strategy for your brand for the new year?
If you need help with your social media strategy for your brand, you’ve come to the right place! Social media is our jam. And we would love to be a part of your team and help your brand stand out. Get in touch with us!
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