New Year, New Social Media Strategy for Your Brand
The Covid-19 pandemic redefined marketing. The past couple of years forced businesses to find new ways to reach their target audience digitally – and the new year is no exception.
Do you have your new social media strategy mapped out for your brand for the new year? We can help!
Go Where the People Are
Brands must keep up with the latest trends to survive ongoing digital marketing challenges. It’s no surprise that digital marketers use social media to increase their business exposure and help grow their brand, as roughly 3.96 billion people are active social media users.
Social media enables companies to connect with their customers, improve brand awareness, influence consumers, receive feedback, help improve products and services, and increase sales.
According to Deloitte, companies that “are the fastest and more flexible in adapting to the new reality will have a huge advantage in the market and will become industry leaders the others will have to follow.”
New Social Media Strategy for Your Brand
The best way to start creating a new year of posts is by planning your content ahead of time. Not only will this save you time, but it will also be the perfect time to reflect and evaluate your 2021 content performance.
Brands must carefully cultivate social media campaigns going into the new year to keep customers and clients informed and engaged with their content.
Here are 3 ways you can revamp your content strategy this coming year:
Review your performance from the previous year. This will help guide your social media strategy and content ideas going into the new year.
Channel your target audience’s mindset at the start of the new year. Consider what obstacles your audience may face this upcoming year and how you can help solve them. Devise a content plan that aligns with your brand– Q&As, behind-the-scenes posts, tips and tricks you have to offer, maybe even a contest or giveaway, to name a few. Creating posts with your audience in mind will make for valuable content that truly resonates and leads to engagement.
Broaden your horizons! Each social platform is continuously developing new ways to display content (e.g., Instagram Reels, YouTube Shorts, and, most recently, Instagram Carousels). Don’t get left behind.
Social Media Advertising for the New Year
Social media advertising is one of the most influential and cost-effective digital advertising methods. With so many active users on social media, you can reach a bigger audience.
People on social media typically pay attention to the content in their feed, making it easy for social advertising to catch users’ attention.
What’s more, social media advertising allows you to target or retarget specific segments with more accurate user information like their interests, geographics, and connections. Thanks to the effective targeting setting, it increases brand recognition and drives higher conversion rates.
Looking for the best social media strategy for your brand for the new year?
If you need help with your social media strategy for your brand, you’ve come to the right place! Social media is our jam. And we would love to be a part of your team and help your brand stand out. Get in touch with us!
Benefits of Social Media Campaigns: Organic vs. Paid
A social media campaign is an online marketing campaign in which businesses leverage social media to increase brand awareness and build client loyalty. There are several benefits of social media campaigns.
In this blog, we will break down the difference between organic vs. paid social media and the key benefits of social media campaigns.
73% of small businesses use social media channels to promote their companies. Platforms such as Facebook, Instagram, Twitter, and LinkedIn draw a combined over 2 billion active users monthly (Small Business Trends, 2021).
Now, let’s take a look at Organic vs. Paid Social:
Understanding the benefits of organic vs. paid social media marketing can leverage your social media strategy. Why? Because if you understand the benefits of each social media campaign, you can use them together to create a stellar social media strategy plan!
Organic Social Media
Organic social media is any social activity without a paid promotion.
Organic social posts show up on the feeds of people that already follow you. Your posts will be shown to more people as your audience shares and engages with your posts.
Paid Social Media
Anything on social media that’s influenced by advertising dollars is paid social. Simply put, paid social media = advertising.
Paid social ads are the best way for brands to target new audiences on social media and convert them to customers. They enable brands to bypass algorithms and connect with audiences that are otherwise unlikely to discover them.
Businesses and organizations use paid posts as an inexpensive way to promote their brand and distribute content.
Paid and Organic Social Media Campaigns: Better Together
A key benefit of using organic and paid social media campaigns together is engaging with and nurturing your followers while simultaneously extending your brand’s reach to a broader audience.
Make your marketing dollars go even further …
Use organic social and other marketing efforts to determine which content is most popular with your audience before promoting it.
Don’t waste time experimenting with your paid social campaigns. Instead, experiment with organic social, email campaigns, and other no- or low-cost methods, and use the most successful ones for paid social ads and promotions.
For both paid and organic social posts, make sure that you keep track of analytics to determine the most effective days and times to post.
We Can Help!
As the holidays approach, if you consider putting together a social media campaign, but don’t know where to start, connect with us. We have years of experience in both paid and organic social media campaigns. We help you connect with your target audience and create content that will help grow your online presence.
Why Holiday Social Media Posts are Crucial to Marketing
Seasonal content marketing produces relevant content around the current season and finds ways to capitalize on it. It’s a perfect way to reach your target audience by promoting a specific product or service your business offers that interests your followers during a particular holiday or season.
In this article, we tell you how best to incorporate holiday posts in your social media marketing campaign.
Need help with your holiday social media content marketing? Connect with us!
How do I incorporate holiday posts in my social media marketing campaign?
Seasonality-based content marketing supports just about any strategy. What’s more, it’s relatively easy to create―and it’s sharable, which increases engagement and, ultimately, can increase page likes.
Use relevant hashtags and implement them into your content strategy and calendar
See what holiday or seasonal hashtags are currently trending and determine which ones best relate to your business. Craft social media posts with the relevant hashtags a few times a week to increase the reach of your messages.
You could also make a unique hashtag for your business that’s relevant each year the holiday season approaches. For instance, you could use your brand name followed by a special offer―#BrandnameHolidaySpecialOffer―to showcase your products and services. Some other relevant hashtags for 2021 include #BrandNameGiveThanks, #BrandNameGrateful, #BrandNameInstaHoliday, #BrandNameHolidaySavings.
Share social media posts relevant to the season
Share tips and tricks relevant to the season. If your followers find your content valuable, they will be more likely to engage with it and share it with their network.
Let your customers and clients know what you and your team are grateful for this year. Emotional connection is one of the most powerful ways to build trust and engage your audience, especially during the holidays.
If your company is giving back this time of year by doing a toy drive or helping at a local food bank, share that with your followers or write a blog post about why you believe in giving back to the community.
Write a blog post that correlates with the season and your business
Look for opportunities to use seasonal topics and traditions to engage your audience in a timely and relevant way. This can humanize your business and help customers and clients connect with you in a whole new way.
Always keeping up with the trends will allow customers and clients to see you as an industry expert and a credible source that cares about delivering the freshest content to viewers. This will encourage followers to engage and seek out information from your business.
Create a social contest revolving around the holiday or season
Giveaways are a great way to create exposure and promote your product, service, or brand. A contest that matches the season is a strategic way to capitalize on a trending topic. Make a contest that requires users to enter an email address to help build your email list so you can update subscribers on future contests, promotions, announcements, etc.
Email marketing has a steady track record in terms of delivering ROI. Behind social media, email marketing is the second most used channel and delivers the highest ROI.
Need help planning your social media seasonal content marketing?
Holidays can be the best time of the year to reach your customers and clients. What’s more, planning and executing a content marketing strategy during the holidays is a great way to promote your business to your target audience.
If you need help with your seasonal content marketing, give us a call!
Blogging has numerous benefits for business and marketing.
The core of any small business’s online marketing strategy is connecting its brand’s value to the right audience. Not only does blogging for business drive website traffic and promote your products and services, but it also helps you build trust with your potential customers or clients.
Blogging is a marketing tactic with numerous benefits, from generating brand awareness and building trust and authority to creating new opportunities to generate quality leads and improving your website’s overall optimization.
Let’s take a deeper look at a few of the ways blogging can help your business.
Blogging for Business Boosts SEO
SEO (Search Engine Optimization) is the process of improving your site to increase its visibility when people search for products or services related to your business. A high-quality blog post that includes a well-planned and executed SEO strategy will yield increased organic traffic and better positioning on search engines.
About 90% of consumers search for a product or service online before making a purchase. They won’t find your business if it doesn’t show up in search.
Blogging Increases Brand Awareness
According to blogging statistics for 2021, blog posts continue to be the most effective form of content.
Content is a great, fun way to increase brand awareness because it’s the easiest way to personify and humanize your brand. Share authentic and intimate content relative to you and your brand. This helps your audience see that you’re not always about selling.
Blogging Showcases Your Expertise
Blogging is a great way to showcase your expertise and convey to your target audience why they should trust you. By regularly blogging on relevant topics surrounding your industry or service, you can build up your reputation as a subject matter expert (or thought leader) in your field while also providing value to your readers.
Share tips and tricks that pertain to your industry and give the readers a helpful takeaway—well-written content about your industry will help set you apart from your competitors.
Let Us Help Your Business With Blogging
Blogging can help your business and your brand. If you’re ready to start implementing a cohesive blog strategy or looking to improve your current blog strategy, we can help!
To compete with Instagram and TikTok, YouTube has created a new parent platform called YouTube Shorts.
We’ve discussed how Instagram Reels and TikTok For Business may help grow your brand, and YouTube Shorts may be no exception. Using YouTube Shorts for your business has many benefits, especially for promoting your brand.
What are Youtube Shorts?
Youtube Shorts is Youtube’s platform to watch, discover and create short content using nothing but your phone–and a simple hashtag (#Shorts). The video needs to be under 60 seconds and vertically oriented.
How to Access Youtube Shorts
To access Shorts, tap ‘Shorts’ at the bottom of the YouTube app. You can like 👍 or dislike 👎, comment, or share a video while it’s playing. Swipe up to scroll through popular Shorts.
You have the option to Subscribe to a channel directly from the Short (at the bottom). If your business has a YouTube channel, this is a great way to help it grow.
Don’t forget to include #Shorts in your short video’s title or description to make sure that your short-form video is discoverable under the Shorts section of the platform.
So, why YouTube Shorts for business?
It’s a great way to reach new subscribers and increase your brand awareness
Marketing is easy–you can share anything you want and promote it
Start learning now how to use YouTube Shorts to promote your business or brand. To find success, you’ll need to publish consistently, so you’ll need a content strategy. At the very least, you’ll get exposure and, hopefully, subscribers to your channel.
Need Help with YourTube Shorts for Business?
If you need help with any of your content creation and marketing needs, get in touch with us to get started!
No matter the size of your business, you should consider using Canva because it enables you to create engaging and unique content on social media, even if you have little to no graphic design skills.
Canva has thousands of free templates professionally designed and ready to be customized with a few clicks.
Free vs. Pro
Small businesses often have smaller marketing budgets, and every dollar counts in your bottom line.
With the free version of Canva, you have everything you need to start designing, with hundreds of thousands of free photos and graphics. For some small businesses, that’s enough.
With Canva Pro, you gain unlimited access to premium tools and content. You’ll also gain features like saved brand colors, team members, additional storage space.
Work Smarter, Not Harder With Canva for Social Media
When your business enters the social media realm, you need to provide engagement-worthy content to resonate with your target audience. Canva makes it simple and provides the tools necessary to create aesthetically pleasing graphics that will grow your social media profile and your brand.
Resize Designs
Each social media platform has its own preference for image size. No matter what type of graphic you are creating–Instagram story, Facebook post, and even business cards–Canva has a template already set up. There is also an option to customize dimensions if needed.
And, if you have the Pro version, you can even resize a design to another template instantly. It saves hours of work and is great for all types of social media campaigns you may wish to run across multiple platforms.
Create Design Folders
After you design your graphics for your social media, you’ll want to keep them organized by setting up folders. Organize the folders in a way that’s best for your business to help you easily find your graphics when you need them. Not only does Canva Pro give you unlimited folders, but you can share them with your entire team.
Need a Social Media Team?
For more tips on growing your social media profile and your brand, connect with us!
at the bottom of the YouTube app. You can like 👍 or dislike 👎, comment, or share a video while it’s playing. Swipe up to scroll through popular Shorts. 
Recent Comments