New Year, New Social Media Strategy for Your Brand

The Covid-19 pandemic redefined marketing. The past couple of years forced businesses to find new ways to reach their target audience digitally – and the new year is no exception. 

Do you have your new social media strategy mapped out for your brand for the new year? We can help!

Go Where the People Are

Brands must keep up with the latest trends to survive ongoing digital marketing challenges. It’s no surprise that digital marketers use social media to increase their business exposure and help grow their brand, as roughly 3.96 billion people are active social media users.

Social media enables companies to connect with their customers, improve brand awareness, influence consumers, receive feedback, help improve products and services, and increase sales. 

According to Deloitte, companies that “are the fastest and more flexible in adapting to the new reality will have a huge advantage in the market and will become industry leaders the others will have to follow.”

New Social Media Strategy for Your Brand

The best way to start creating a new year of posts is by planning your content ahead of time. Not only will this save you time, but it will also be the perfect time to reflect and evaluate your 2021 content performance. 

Brands must carefully cultivate social media campaigns going into the new year to keep customers and clients informed and engaged with their content. 

Here are 3 ways you can revamp your content strategy this coming year:

1. Review your performance from the previous year. This will help guide your social media strategy and content ideas going into the new year.
2. Channel your target audience’s mindset at the start of the new year. Consider what obstacles your audience may face this upcoming year and how you can help solve them. Devise a content plan that aligns with your brand – Q&As, behind-the-scenes posts, tips and tricks you have to offer, maybe even a contest or giveaway, to name a few. Creating posts with your audience in mind will make for valuable content that truly resonates and leads to engagement.
3. Broaden your horizons! Each social platform is continuously developing new ways to display content (e.g., Instagram Reels, YouTube Shorts, and, most recently, Instagram Carousels). Don’t get left behind.

Social Media Advertising for the New Year

Social media advertising is one of the most influential and cost-effective digital advertising methods. With so many active users on social media, you can reach a bigger audience.

People on social media typically pay attention to the content in their feed, making it easy for social advertising to catch users’ attention.

What’s more, social media advertising allows you to target or retarget specific segments with more accurate user information like their interests, geographics, and connections. Thanks to the effective targeting setting, it increases brand recognition and drives higher conversion rates.

Looking for the best social media strategy for your brand for the new year? 

If you need help with your social media strategy for your brand, you’ve come to the right place! Social media is our jam. And we would love to be a part of your team and help your brand stand out. Get in touch with us!