Just because you’re a small business doesn’t mean you can’t rock Facebook.

As consumers increasingly rely on social media, it’s no surprise that if you’re a business owner, you already are or thinking about being on social media. The questions you’re probably asking are, “Can I manage this on my own? How much time will this take? What should I post?” 

Another concern could be cost – and you have to determine if the return on investment is worth it. We say, yes, for sure. Remember, not all business budgets are created equal. When you’re on a tight budget, it’s even more critical to plan, plan, plan.

Strategies that Work (TRUST US)

1. Use a Content Calendar. Plan your work, work your plan. 

2. Optimize Your Page. Improve the audience’s ability to find your page.

3. Create a Facebook Group. Not for promotional purposes, but to allow for an exchange of information related to your business.

4. Daily Facebook Story Posts. Engage with your audience–this usually equates to a higher number of clicks on your profile.

5. Interact With Your Customers. Let your customers know they matter by communicating with them online.

6. Post With a (Small) Budget. Add a paid budget, even a small one, to ensure that content gets in front of your valuable customers and prospects. Make sure you target the right people. 

Social media doesn’t have to be scary. It is a fantastic tool that allows you to connect with customers like never before. If you’re already on Facebook, always look for ways to engage with your followers creatively. If you aren’t yet using it like you want to, what is holding you back?