The Power of an Effective Content Marketing Strategy

by | Oct 14, 2020 | Strategy

Effective Content Marketing Strategy

Benefits of Content Marketing

According to research by the Content Marketing Institute, the vast majority of marketers are using content marketing. Content marketing has proven to be beneficial and can be integral to building trust. But, like most other digital-marketing techniques, content marketing isn’t something you want to jump into blindly.

Much like football isn’t just catching the ball and running, content marketing isn’t just creating and distributing content. It is an entire strategic approach that allows you to attract and engage a clearly defined audience and, ideally, generate profitable customer engagement.

What’s more, content marketing levels the playing field, allowing small businesses to compete with much larger ones with a smart, well-thought-out campaign.

So, how do you create an effective content marketing strategy?

A content marketing strategy must include a few key elements to be effective: brand positioning, owned media value proposition, business case, and strategic plan. Below is a list of steps that encumbers all of the key elements necessary to create an effective content marketing strategy:

  1. Define Your Content Marketing Goal
  2. Research and Understand Your Audience
  3. Set Up Your Blog (If You Don’t Already Have One)
  4. Update Your Current Content (If You’ve Already Been Publishing)
  5. Start Building an Email List and Know How You’re Going to Use It
  6. Brainstorm Content Ideas and Use Keyword Research to Find Opportunities
  7. Decide Which Format of Content You Want to Produce
  8. Outline Which Content Marketing Strategies You’ll Experiment With
  9. Use Social Media to Promote Your Content
  10. Use Paid Ads to Get Extra Eyes on Your Content

Let Social Creative Help with Your Content Marketing

Developing a unique strategy for your brand will save you a lot of time and frustration, and enables you to get the results you ultimately want.

While the methods used to deliver content to prospects are continually changing, the core principles remain the same⎯develop a top-notch content marketing strategy. If you’re interested in our help, call us today. We’d love to help!